JUSTIN PAGANO

KALEO
As KALEO's Head of Content, I've helped shape the band's visual identity across touring, social media, album campaigns, and merchandise. From creative direction and content strategy to photography, directing, and leading media teams, my role has evolved to support every stage of the band's creative process.
Still No Good Music Video
KALEO returns to United Record Pressing in Nashville, the location where they filmed the original live performance of "No Good" more than a decade ago. Through candid interviews and an intimate live performance of the reimagined "Still No Good," the band reflects on ten years of growth, change, and the evolution of both the song and themselves.
KALEO Live from Red Rocks
For the past three years, I've led KALEO's media team for their iconic Red Rocks performances, building and managing a crew of photographers, videographers, drone operators, and editors. Beyond capturing the show itself, my focus has been creating content that keeps the excitement going long after the final song, from cinematic aftermovies to fast-turn social content that lets fans experience the weekend in real time.
Social Content Strategy
I led KALEO's social media strategy with a major focus on growing their TikTok presence, helping expand the account from just 5,000 followers to more than 90,000. From brainstorming ideas to filming, editing, and publishing, I oversaw the entire content pipeline. A big part of the strategy was developing content that fit naturally into the band's schedule and creating fan-driven concepts that kept the channels active without demanding constant time from the artists.
Mixed Emotions Album Visualizers
For KALEO's Mixed Emotions album, I came up with the idea of bringing the record back home to Iceland. We built a portable record player setup, styled a table for each location, and traveled across some of the country's most iconic landscapes capturing the album playing in breathtaking natural settings. The result was a series of cinematic videos that paired the music with the beauty of Iceland and gave each track a unique visual identity.

Tour Content
For the past five years, I've traveled the world with KALEO, creating content across more than 250 tour dates in 20+ countries. From photography and live performance coverage to social content, tour recaps, promotional assets, and tour announcements, I've helped tell the story of life on the road. Every tour is different, but the goal is always the same: capture the moments that fans don't get to see and keep them connected to the band wherever they are in the world.
Merch Design
Graphic design and creative direction for several of KALEO's merchandise collections, including the Live From Icelandline inspired by some of the band's most iconic music videos. Additional projects included exclusive merchandise for VIP experiences and limited-edition collections created specifically for the band's most dedicated fans. Every collection was designed to feel like an extension of the music, giving fans something unique to connect with beyond the live show.




